“Your Reliable Partner for state of the art machinery”
Introduction Peja (S.E.A.) B.V.
Peja (S.E.A.) B.V. with its Head Offices in Arnhem, the Netherlands, is the operating company of the Peja Group which specializes in dealing with Vietnam. The emphasis is on the export of capital goods and related technical products. This in the agro- and food processing industry, textile sector as well as infrastructure- and maritime sector.
Since 1992 Peja registered its officially licensed Representative Office in Vietnam, initially under the Stork umbrella and later on as an independent company. For many year’s, Peja has had close links to the Stork Group of Companies, one of the oldest Dutch engineering companies. The co-operation is meanwhile extended with other leading industrial and machine building companies in and outside the Netherlands, which has nowadays resulted in Peja being the official representative for an unique combination of leading machine building companies from different countries around the globe.
The company pays special attention to providing adequate project management and after sales service to its customers. The machinery Peja supplies are known for low cost of ownership, durability and high efficiency.
1937On 13 September Peter Burgers and Jacob Stenfert founded a new company in Rotterdam, the Netherlands. By taking the first 2 letters of both their first names, the company Peja was born. They start to import household appliances from Germany. During the 2nd World War these imports ceased abruptly and activities were shifted to other product lines such as bakery ingredients and timber.
Shortly after the 2nd World War Peja established their first contacts abroad, in effect with East European countries. This from their head offices in Arnhem, in the eastern part of The Netherlands. Peja engaged in barter transactions and counter purchases. These counter purchases led in the fifties to the development of own import and distribution into The Netherlands for a selective range of East European products, such as electric motors, tool making machinery, agricultural machinery etc.
Peja continues to grow and expand its operations and offices in Eastern Europe. Peja is being reorganized, the various export and import activities are transferred into independent subsidiaries under the parent company Peja Holding N.V.
It was during this period of time that the wide experience Peja gained in contracting and financial engineering for export of machinery and other capital goods became known throughout the Dutch industry and financial institutions. As a result major Dutch companies like ABN Bank, Holec, Stork, AKZO, Heineken and Van Ommeren became shareholders in Peja and/or started to cooperate with Peja in the Eastern European markets.
From their brand new Head Offices in Arnhem, Peja paid during the eighties special attention to expanding the operations to other continents, including Africa, Asia and the Middle East and gained a considerable know-how for implementing projects in these countries as well.
After the collapse of the Comecon in the late eighties, Peja export activities were taken over by Stork while the import activities were restructured and a partner ship with a Chinese manufacturer was established. Under the name of OMEC this company is to date a major importer of electric motors in the E.U. market. The export activities to the Eastern European were restructured following the new market requirements after the collapse of the Comecon.
Peja started fact finding visits to Vietnam and opened its first Representative Office in Ho Chi Minh City in Vietnam in July 1992.
Peja (S.E.A.) B.V. was established and acquired the Vietnam activities from Stork. From their Head offices in Arnhem, The Netherlands, Peja (S.E.A.) B.V. focuses solely on the Vietnam market for export of capital goods and related technical products. This in selective sectors.
Peja moves into the new offices in Me Linh Point, Ho Chi Minh City. Peja extends its cooperation as a representative in Vietnam with world-leading machinery suppliers and the business in Vietnam continues to grow in each of the different sectors. The installed base of machinery is growing steadily.
Monfongs and Picanol partner with Peja and as such Peja becomes major supplier of finishing and weaving machinery for the Vietnam textile industry. Peja’s organizational structure is changed, business units are formally set up.
Peja moves into the new offices in Asia Tower in Hanoi and establishes a separate Service Business Unit focusing on its renewed strategy to enhance its service capability.
Peja, established in 1992 in Vietnam, celebrates its 25th anniversary. Peja moves into the new offices in Worc@Q2 in Thao Dien, Ho Chi Minh City, and establishes Peja Vietnam Co. ltd. to strengthen its local presence in Vietnam.
Peja, established in 1992 in Vietnam, celebrates its 30th anniversary.